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How to Run an Influencer Campaign on Snapchat

How to Run an Influencer Campaign on Snapchat

40% of Australian consumers are more likely to buy a product if they see an influencer posting about it. Influencer marketing is a vital strategy for your business as consumers are more likely to buy a product that’s advertised by someone … Read the rest

The 4 Most Important Things to Look For When Choosing an Influencer

The 4 Most Important Things to Look For When Choosing an Influencer

Hiring an influencer can do great things for your business – but it’s not always as simple as it sounds.

As an influencer marketing agency, Wear Cape have barrels of experience when it comes to hiring influencers. This means we … Read the rest

How influencer marketing capitalises on basic human desires

How does someone you’ve never met, never spoken to and never seen in real life make you trust them? Why do we believe in a person’s expression of opinion so highly, as opposed to an ad telling us something? It … Read the rest

Why should your brand use Artificial Intelligence (AI) with Influencer Marketing?

The rise of Influencer Marketing

Once upon a time, successful advertising was all about artistic flair, creativity, and financial power. Throw enough money at an advertising agency to produce an engaging 30 second television advertisement, along with some eye-catching print … Read the rest

How to use influencer marketing in China

In recent years, Tiktok, Kuaishou,  Livestreams and other video-sharing social networking services have rapidly emerged in China.  Which brings huge business opportunities and creates a huge opportunity for large-scale viral marketing as a new way to promote the sales of … Read the rest

How Spotify’s In-App Offers Makes It The Next Big Influencer Platform

Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.

It’s old news that podcasts are the next … Read the rest

4 Reasons and 4 Steps to Start Marketing on Tiktok

It is unarguable that Tiktok is getting more and more popular for entertainment and marketing purposes. Everytime we scroll our social media, whether it is Instagram, Facebook, or Twitter, at least one Tiktok video is slipped in our timeline. Some … Read the rest

The 4 crucial considerations when choosing your perfect Instagram influencer

If you’re business is just being formed, only beginning to enter the digital sphere, or even if it’s been online for a long time, it is crucial to consider finding the right kind of Instagram influencer to promote your brand.Read the rest

What Does Influencer Marketing Look Like In 2020?

The phenomenal proliferation of digital usage in recent times and more than ever in the year 2020, has unwaveringly amplified the need for businesses to adapt to this new landscape. So, the question is – are you doing it right? … Read the rest

Can Influencers Be Trusted?

Influencers have become big business in recent years and like all things on the up, there are mixed reports about their value, how influential they really are and how trustworthy they are. So, it’s perfectly natural that you should be … Read the rest