Viral Marketing

Blog posts from Viral Marketing expert Dr Brent Coker.

4 Ways to Make Your Business Go Viral Using TikTok

These days, it can be very hard to find unique and creative ways to keep your audience engaged.

Flyers, coupons, emails…these forms of marketing have been done to death and can leave people feeling cold, bored, and detached.

Don’t worry.… Read the rest

Voice Search – Knowing this one thing could save your brand

Voice search is the future, there’s no doubt about that. Perhaps like me you never use a weather app anymore; you just ask Google. Making calls, getting directions, and even sending text messages nowadays increasingly starts with “Okay Google…” Or … Read the rest

The 3 most essential elements in Dr Coker’s Going Viral marketing framework

The Going Viral Framework is the culmination of 8 years of research conducted by Dr Brent Coker at the University of Melbourne. Parts of the framework have been published in various sources, with the complete framework documented in … Read the rest

3 necessary elements for an underdog strategy

The underdog technique is a powerful method for increasing word-of-mouth and maximising affection towards your brand. It’s often used in viral marketing campaigns because of its powerful affects on motives to share.

People have a natural desire to help those … Read the rest