Instagram Marketing

Instagram Influencer Marketing is the mainstay of influencer marketing campaigns. Learn more about creating effective Instagram Marketing campaigns, from top-performing Instagram Influencer onboarding through to strategy and creative guidance.

7 Pro Tips on How to Use Instagram Stories

With over 1 billion users, Instagram is the place to be in 2021 if you want to get your business noticed.

Want to interact more with your followers, engage in conversation with them and create content they engage with? … Read the rest

The Latest Instagram Updates: Updated each Month

A month-by-month report of the latest changes to Instagram as they happen. Relevant for marketers and brands who use Instagram to reach consumers.

In this blog post we document updates to Instagram, especially those that may affect marketers and brands … Read the rest

Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Instagram brand-partnership giveaways are on trend.

This post explores the fascination behind social media influencer giveaways, and why they might be suited to your brand.

Instagram brand-partnership giveaways are on trend

Social media advertising and influencer marketing are more popular now than ever

The rapid rise … Read the rest

Why Switching from TikTok to Instagram Reels is the Best Decision Creators Will Ever Make

With governments around the world looking to ban beloved app TikTok, Instagram’s ‘Reels’ could not have launched at a better time. Are you ready for a new era?

Time is certainly ticking for TikTok as growing competition and government pressures … Read the rest

The 4 crucial considerations when choosing your perfect Instagram influencer

If you’re business is just being formed, only beginning to enter the digital sphere, or even if it’s been online for a long time, it is crucial to consider finding the right kind of Instagram influencer to promote your brand.Read the rest

What is a CGI influencer, and are they really the future of influencer marketing?

The Covid-19 pandemic isn’t the only wave we’ll experience. Have lockdowns and social distancing restrictions put the new wave of social media influencers firmly on the agenda?

Due to the COVID-19 pandemic and the physical limitations and difficulties social distancing … Read the rest

What You Need to Know about Instagram’s New In-app Checkout

In the wake of the coronavirus pandemic, there is no doubt that businesses are feeling the pressure to adapt to the changing landscape of what we know as retail shopping. With the temporary closure of many retail outlets and current … Read the rest

If your business Instagram ‘sucks’, you’ll have a hard time attracting users.

Here is a simple guide on how to use and grow your Instagram in the most efficiently affordable way.

Okay, so my choice of words may have been a bit harsh. Your Instagram probably doesn’t suck. Though you’re here for … Read the rest

Instagram Research (December 2019): Does having a business account lower your engagement?

Abstract: Instagram has a clear incentive to lower organic engagement rates (the number of people who see your posts) on business accounts because they want businesses to pay to reach people. In this research I tested this hypothesis. The results … Read the rest