Influencer Marketing

Research, commentary, and news about influencer marketing best practice.

Surviving Gen Z’s Digital Detox

A Six-Step Guide to Authentic Social Media Marketing

Have we finally reached the apocalyptic demise of social media and what does this mean for marketers?

Admittedly, this conclusion seems somewhat extreme. Social media usage continues to grow and is unlikely … Read the rest

5 tips to optimize and grow your YouTube channel for 2021

Getting more views on YouTube is very possible without paid advertisements. Discover YouTube SEO, free tools and techniques to increase your video ranking that will make your YouTube channel grow!!

1. Find your target Audience

It is important to identify … Read the rest

What is a CGI influencer, and are they really the future of influencer marketing?

The Covid-19 pandemic isn’t the only wave we’ll experience. Have lockdowns and social distancing restrictions put the new wave of social media influencers firmly on the agenda?

Due to the COVID-19 pandemic and the physical limitations and difficulties social distancing … Read the rest

If your business Instagram ‘sucks’, you’ll have a hard time attracting users.

Here is a simple guide on how to use and grow your Instagram in the most efficiently affordable way.

Okay, so my choice of words may have been a bit harsh. Your Instagram probably doesn’t suck. Though you’re here for … Read the rest

What Does Influencer Marketing Look Like In 2020?

The phenomenal proliferation of digital usage in recent times and more than ever in the year 2020, has unwaveringly amplified the need for businesses to adapt to this new landscape. So, the question is – are you doing it right? … Read the rest

Influencers you Should Follow in 2021

There is no doubt that 2020 has been an unusual year, especially with influencer popularity. Perhaps because of the pandemic, Australian influencers saw huge growth in 2020 — those focused on Yoga for example saw up to 125% growth per … Read the rest

Can Influencers Be Trusted?

Influencers have become big business in recent years and like all things on the up, there are mixed reports about their value, how influential they really are and how trustworthy they are. So, it’s perfectly natural that you should be … Read the rest

5 critical steps for running a successful influencer campaign in 2020

Influencer marketing campaigns can be incredibly effective. But done the wrong way and you not only waste money – you may also create negative associations towards your brand. Not only that – lots of brands nowadays are using influencers … Read the rest

8 Myths About Influencer Marketing as we move into 2020

Influencer Marketing is still a powerful way to seed great content and imprint powerful brand associations. As we move into 2020 and beyond, the shape of influencer marketing will evolve, as brands and agencies shift focus from attention to cognitive … Read the rest

How to Become an Influencer in 2020

It’s everybody’s dream job – getting paid by brands to feature their products in your social media posts. But things have become extremely competitive over the past couple of years, and ‘making it’ nowadays seems like an impossible dream.

But … Read the rest