Influencer Marketing

Research, commentary, and news about influencer marketing best practice.

‘Covid Influencers’ Who Rose to Stardom During the Pandemic

You must have heard of influencers, but have you ever heard of “covid influencers”?

Similar to influencers who have the power to affect others’ purchasing decisions because of their authority in specific areas, “covid-influencers” are such influencers who came up … Read the rest

Why should your brand use Artificial Intelligence (AI) with Influencer Marketing?

The rise of Influencer Marketing

Once upon a time, successful advertising was all about artistic flair, creativity, and financial power. Throw enough money at an advertising agency to produce an engaging 30 second television advertisement, along with some eye-catching print … Read the rest

How to Optimise Influencer Marketing for engagement and organic leads

In the age of Covid-19, digital marketers are seeing the light at the end of the tunnel. Thanks to the rise of social media influencers, many businesses in digital marketing are still staying relevant to their target consumers. Social media … Read the rest

Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Instagram brand-partnership giveaways are on trend.

This post explores the fascination behind social media influencer giveaways, and why they might be suited to your brand.

Instagram brand-partnership giveaways are on trend

Social media advertising and influencer marketing are more popular now than ever

The rapid rise … Read the rest

How to use influencer marketing in China

In recent years, Tiktok, Kuaishou,  Livestreams and other video-sharing social networking services have rapidly emerged in China.  Which brings huge business opportunities and creates a huge opportunity for large-scale viral marketing as a new way to promote the sales of … Read the rest

How Spotify’s In-App Offers Makes It The Next Big Influencer Platform

Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.

It’s old news that podcasts are the next … Read the rest

Which Chinese Social Media Should Your Business Be On in 2020?

Have you ever tried to advertise your own business on Chinese Social Media platforms? If so, you’ll know that it’s difficult because the Chinese social media landscape is very different and new players emerge every year to feed the growing … Read the rest

Influencers, TikTok, Artificial Reality: 4 Things You Must Do to Benefit From The New Frontier Of Digital Marketing

Digital marketing offers a world of opportunity. But with more businesses overhauling their digital strategy and over 50% increasing their budgets, and plenty of reasons to do so; what digital tools can you take advantage of to differentiate yourself from … Read the rest

Celebrity-influencers vs Micro-influencers.

Who to Leverage for your Influencer Marketing Campaign?

Growing from just $1.7 billion in 2016, the influencer market is set to reach $9.7 billion by the end of 2020. This drastic evolution shines light on the way influencer marketing is Read the rest

The 4 crucial considerations when choosing your perfect Instagram influencer

If you’re business is just being formed, only beginning to enter the digital sphere, or even if it’s been online for a long time, it is crucial to consider finding the right kind of Instagram influencer to promote your brand.Read the rest