Influencer Marketing

Research, commentary, and news about influencer marketing best practice.

Influencer Marketing in 2021: What’s Changed and How to Succeed

Influencer marketing is a constantly evolving industry, and this year has been no different.

So much of the world of business and human interaction moved online amidst the global effort to combat the COVID-19 pandemic. This provided a lot … Read the rest

Brand Ambassadors: Everything You Need to Know

Brand ambassadors have an important role to play in the world of influencer marketing.

In an age where digital marketing strategies are some of the most effective tools a company can use to promote itself, it’s worth knowing exactly … Read the rest

How to Run an Influencer Campaign on Snapchat

How to Run an Influencer Campaign on Snapchat

40% of Australian consumers are more likely to buy a product if they see an influencer posting about it. Influencer marketing is a vital strategy for your business as consumers are more likely to buy a product that’s advertised by someone … Read the rest

The 4 Most Important Things to Look For When Choosing an Influencer

The 4 Most Important Things to Look For When Choosing an Influencer

Hiring an influencer can do great things for your business – but it’s not always as simple as it sounds.

As an influencer marketing agency, Wear Cape have barrels of experience when it comes to hiring influencers. This means we … Read the rest

Influencer Marketing in Australia Is Different. Here’s Why.

Australian Influencer

Influencer marketing is a booming industry, with around 96% of users engaging more than ever with the people they follow on social media.

With so much of our time spent online nowadays, it’s no surprise that web marketing is doing … Read the rest

10 Tips to Dramatically Increase Influencer Content Engagement

10 Tips to Dramatically Increase Influencer Content Engagement

Social media influencer marketing is a multi-billion dollar industry. 

Seems easy enough: a person posts on social media to entice consumers to purchase products. Social media users interact with the post and boost the word of mouth for the brand.… Read the rest

The 10 Most Common Influencer Marketing Mistakes You Need to Avoid

You’ve heard of influencer marketing. They have the audience and the content, and you’ve got the product, right? Well, there’s a lot more to it.

It’s been growing in popularity, too. In fact, 93% of marketers use influencer marketing for … Read the rest

5 Things I Wish I Knew Before Doing My First Influencer Marketing Campaign

There’s a primary reason why businesses are creating influencer marketing campaigns. 90% of marketers believe influencer marketing to be effective, according to a recent report. 

However, the same report discovered that finding the right brand ambassador is still the most … Read the rest

5 Critical Things to Check Before Hiring an Influencer

In a world where much of our time is spent online, it’s no surprise that influencer marketing is so effective in helping brands to grow.

Hiring an influencer to help with a marketing campaign has been known to bring in … Read the rest

Influencer Marketing Legal Compliance in Australia: What you Need to Know

So you thought influencer marketing was just a #hashtag and social media thing for the selfie brigade? The truth is that the global market size of influencer marketing platforms is forecast to rocket upwards. Forecasts estimate a staggering 32% CAGR … Read the rest