Digital Marketing

Influencer marketing and Digital Marketing go hand-in-hand to provide the backbone to any good Marketing Strategy. Special Guest Authors provide best practice advice on Digital Marketing practice.

How Spotify’s In-App Offers Makes It The Next Big Influencer Platform

Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.

It’s old news that podcasts are the next … Read the rest

How is AI changing digital marketing? Five things you need to know.

From chatbots to augmented reality, more and more digital marketing agencies and organisations are taking advantage of artificial intelligence tools to create more personalised experiences for consumers and deliver higher conversion rates.

What is Artificial intelligence (AI)?

Artificial intelligence is … Read the rest

Voice marketing: How to optimise Google voice search for your brand

Google Voice Search

“Hey Google, where’s the nearest supermarket?”

“Hey Google, what’s a Birkin?”

Searches like these are becoming increasingly popular with Google’s integration of Artificial Intelligence (AI), and voice recognition software. Google’s introduction of new voice activated devices such as the Google Read the rest

Which Chinese Social Media Should Your Business Be On in 2020?

Have you ever tried to advertise your own business on Chinese Social Media platforms? If so, you’ll know that it’s difficult because the Chinese social media landscape is very different and new players emerge every year to feed the growing … Read the rest

5 tips to optimize and grow your YouTube channel for 2021

Getting more views on YouTube is very possible without paid advertisements. Discover YouTube SEO, free tools and techniques to increase your video ranking that will make your YouTube channel grow!!

1. Find your target Audience

It is important to identify … Read the rest