fbpx

Featured Blog Post

The Latest Instagram Updates

The Cape Blog

The Latest Instagram Updates

The Latest Instagram Updates: Updated each Month

A month-by-month report of the latest changes to Instagram as they happen. Relevant for marketers and brands who use Instagram to reach consumers. In this blog post we document updates to Instagram, especially those that may affect marketers and brands that use Instagram as part of their marketing strategy.
Why you need to be using TikTok to market your business

Why you need to be using TikTok to market your business

Tiktok has shown us what the future of digital marketing looks like. Businesses are capitalising on this generations’ creative and original entertainment content, as well as their willingness to spend based on viral marketing trends...
How Influencer Marketing Works on Twitch

How Influencer Marketing Works on Twitch

Implementing an influencer marketing strategy on Twitch should be considered for businesses targeting young, online consumers...
How influencer marketing capitalises on basic human desires

How influencer marketing capitalises on basic human desires

How does someone you've never met, never spoken to and never seen in real life make you trust them? Why do we believe in a person’s expression of opinion so highly, as opposed to an ad telling us something? It all comes down to trust and relationships...
Covid Influencers Who Rose to Stardom During the Pandemic.

‘Covid Influencers’ Who Rose to Stardom During the Pandemic

“Covid-influencers” are influencers who rose to fame during the covid-19 pandemic, whose target audiences were people who spent most of their time staying at home and playing with social media...
Why should your brand use Artificial Intelligence with Influencer Marketing banner

Why should your brand use Artificial Intelligence (AI) with Influencer Marketing?

AI is a game-changer in the way it is able to positively impact influencer marketing for the better. The present and future of influencer marketing is AI, and its potential is limitless...
How to Optimise Influencer Marketing for engagement and organic leads

How to Optimise Influencer Marketing for engagement and organic leads

Effective influencer marketing can drive engagement and traffic to the website and landing page of your business. 80% of Influencers are reporting higher engagement rate from their audience since COVID-19.
How to Get Views on TikTok

How to Get Views on TikTok: Examples, Tips, and Strategies to Help Maximise Your Brand’s Positive Engagement.

Unlike Instagram or Facebook which mainly show users content from accounts that they are following, TikTok utilises data to provide users with the highest trending or personalised content based on their past interactions with videos and accounts.
Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Why Sponsored Instagram Giveaway Contests Are Becoming So Popular

Instagram brand-partnership giveaways are on trend. This post explores the fascination behind social media influencer giveaways, and why they might be suited to your brand.
How to use influencer marketing in China hero

How to use influencer marketing in China

In recent years, Tiktok, Kuaishou, Livestreams and other video-sharing social networking services have rapidly emerged in China. Which brings huge business opportunities...
Best Ads 2020 – The COVID Edition

The Best Ads of 2020! [COVID Edition]

These ads have made it to the top of our list of Best Ads 2020 after rigorous research. Each of the ad though revolves around the Pandemic situation yet showcases different chapters of it beautifully and differently.
How Spotify’s In App Offers Makes It The Next Big Influencer Platform

How Spotify’s In-App Offers Makes It The Next Big Influencer Platform

Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences.