fbpx

Featured Blog Post

The Latest Instagram Updates

The Cape Blog

Influencer Marketing in Australia Is Different. Here's Why.

Influencer Marketing in Australia Is Different. Here’s Why.

Influencer marketing is a booming industry, with around 96%…
10 Tips to Dramatically Increase Influencer Content Engagement

10 Tips to Dramatically Increase Influencer Content Engagement

Influencers can inspire potential customers. But you NEED them to be engaging with the influencer content. This is how you can do just that.
The 10 Most Common Influencer Marketing Mistakes You Need to Avoid

The 10 Most Common Influencer Marketing Mistakes You Need to Avoid

There are so many minefields with doing an influencer marketing campaign. Read how to navigate these influencer marketing mistakes and avoid potential mishaps
7 Pro Tips on How to Use Instagram Stories

7 Pro Tips on How to Use Instagram Stories

When it comes to social media marketing, staying on trend is key. We look at how to use Instagram Stories to increase and drive your follower engagement.
5 Things I Wish I Knew Before Doing My First Influencer Marketing Campaign

5 Things I Wish I Knew Before Doing My First Influencer Marketing Campaign

Running an influencer marketing campaign can be a lot more complicated than you might expect. We look at some factors to consider before your next project.
5 Critical Things to Check Before Hiring an Influencer

5 Critical Things to Check Before Hiring an Influencer

Are you thinking about hiring an influencer to promote your brand or company? Make sure you check these 5 things before making your offer.
Influencer Marketing Legal Compliance in Australia

Influencer Marketing Legal Compliance in Australia: What you Need to Know

Influencer marketing can be a powerful tool, but you need to make sure that it's all above board. Learn all you should know about legal compliance in Australia.
The 5 Best Influencer Marketing Campaigns Weve Ever Seen

The 5 Best Influencer Marketing Campaigns We’ve Ever Seen

The best campaigns have the influencer doing something that gets them noticed, there's a wow factor. It's also important for the influencer to be authentic and make a strong connection with the people who follow them.Let's take a closer look at five of the most successful influencer marketing examples and what makes them work.
The Latest Instagram Updates

The Latest Instagram Updates: Updated each Month

A month-by-month report of the latest changes to Instagram as they happen. Relevant for marketers and brands who use Instagram to reach consumers. In this blog post we document updates to Instagram, especially those that may affect marketers and brands that use Instagram as part of their marketing strategy.
Why you need to be using TikTok to market your business

Why you need to be using TikTok to market your business

Tiktok has shown us what the future of digital marketing looks like. Businesses are capitalising on this generations’ creative and original entertainment content, as well as their willingness to spend based on viral marketing trends...
How Influencer Marketing Works on Twitch

How Influencer Marketing Works on Twitch

Implementing an influencer marketing strategy on Twitch should be considered for businesses targeting young, online consumers...
How influencer marketing capitalises on basic human desires

How influencer marketing capitalises on basic human desires

How does someone you've never met, never spoken to and never seen in real life make you trust them? Why do we believe in a person’s expression of opinion so highly, as opposed to an ad telling us something? It all comes down to trust and relationships...