We’re a full-service influencer marketing agency in Melbourne specialising in data driven strategic influencer campaigns.
We’re not just a talent agency – we specialise in creative strategy and social media content boosting to achieve sustained results and KPIs.
We partner with the best brands to create powerful social media campaigns employing influencers for brand awareness, lead generation, and conversions.
Advanced Influencer Creative Strategy
Our team of social media strategists, creatives, and talent managers specialise in creating high impact buzz about your brand.
“Wear Cape were amazing. We had a niche product that we weren’t even sure was suitable for influencer marketing, and they nailed it far exceeding our KPIs!”
– Katherine Brain, StudyGyde
Campaign Scaling and Optimisation
Our experience with social media gives us an edge – we’re able to rapidly scale and optimise for performance to maximise longevity and impact. Our campaigns are results driven.
We onboard influencers who are experienced running and promoting high engagement live events. Typically done on Instagram, live events are ideal for product demonstrations or event coverage, and fostering real-time customer interactions.
Suited to offline businesses and events, hyper-local campaigns invite influencers to your location to produce authentic and highly engaging experiential content. A powerful way to produce highly diffused social media buzz.
Instagram Story Polls
Influencer run polls is an effective strategy for activating brand consideration. They have very high engagement rates – much higher than regular posts – and shift consumer decision making from awareness to actual consideration – one step away from purchase!
Typically, Ambassadorship campaigns involve multiple social media posts over time depicting your brand embedded into the lives of an influencer. They’re great for demonstrating how brands can become part of people’s lives, and for building brand recall from repeated exposure.
Paired Feed Story
These are Instagram specific campaigns and combine static images in an influencer’s feed with related content in their story. It’s a powerful way to develop an holistic brand presence, and demonstrate brand usage scenarios.
Blanket Feed Campaign
This strategy relies on coordinated single postings from a network of influencers who share your target market. It’s a great way to generate ‘buzz’ about a brand or product launch, and generate content for further syndication. Sustained brand building!
Hybrid Brand Activations
This is where we get word out about the offline experience through social media (events, sponsorships, attendances). We use our technology to recruit local influencers attending the event and post about your brand.
Brand Resonance Campaigns
Influencers create experiences that are directly associated with your brand’s points of parity and points of difference. We collaborate with the influencer to guide this process, to create content that builds strong positive and unique associations about your brand.
Lead Generation Campaigns
Using Instagram ‘swipe-up’ features, we use influencers to drive traffic to a landing page on your website. We then setup retargeting features to move potential leads through your sales funnel.
I’m new here
What is Influencer Marketing?
What is an influencer?
An influencer is someone on social media who has a large number of followers. There are several types of influencers, including ‘nano influencers’ with relatively small but loyal followings, through to ‘macro influencers’ with many thousands of followers. Influencers are often thought leaders or trend setters.
Is influencer marketing effective?
Influencer marketing works on word-of-mouth, which is extremely effective. Several studies have suggested that consumers trust recommendations from other consumers, people they know, and people they respect, more than they trust traditional brand messages from a brand.
Is influencer marketing the best?
It is often argued that ‘word-of-mouth’ is king, because consumers trust what other consumers say about a brand more than they trust marketing messages directory from the brand. Influencer marketing is a form of word-of-mouth marketing and can be extremely effective when used the right way.
Do I have control over what an influencer says about us?
If influencer matching is done correctly, the chosen influencer will highlight and emphasise the benefits of your product, service, or brand. We work with influencers to create compelling high engagement content to enhance perceptions of your brand, never to damage it.
Contact one of our Influencer Experts. We’re happy to answer any questions you have, or if you’d like to request a free consultation.
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